Tiger Tiger Case Study

Client Profile

Tiger Tiger is a British nightclub chain owned by Novus Leisure. With nine venues located in major UK cities, including London, Leeds, Newcastle and Cardiff. Each venue has up to eight distinctly themed rooms over as many as four floors, making for versatile and one-stop destinations. Capacities range from 1,250 to 2,400 people.

The Challenge

In 2007, Tiger Tiger’s multi-theme concept was in development, with different formats being tested and refined in each venue. Novus quickly recognised the need to fully differentiate the customer experience in each space, allowing for enough diversity to draw customers and keep them entertained throughout the night.

They also learned that maximising profit by area was central to the overall venue’s success. With so many areas to cover and with limited resources, Novus were under pressure to grow revenues with innovative and low maintenance concepts.

Opting to look outside their organisation for brands whose models and customers could be brought in-house, Novus went in search of a partner.

The Solution

Lucky Voice proved a good fit. “After experiencing the offer at Lucky Voice in Soho, we felt the concept would work brilliantly in Tiger Tiger,” says Spragg.

Lucky Voice licensed their widely known and well-loved brand, state-of-the-art pod designs, leading technology and knowledge of best practice operations and marketing, helping make the area a true destination within the venue.

The Benefits

The concept proved an immediate success.

Customers loved it, building two-hour karaoke sessions into their overall night and creating a halo effect on pre-bookings for the restaurant, club and other themed rooms. Pod hire fees brought an entirely new revenue stream and drink spends increased significantly, representing six-figure takings annually and a 60% year-on-year overall sales increase.

Positive returns here made the case for additional Lucky Voice franchises in Tiger Tiger’s Glasgow, Cardiff and Newcastle locations, with equally positive results.

Overall Success

  • Four successful Lucky Voice installations in Cardiff, Manchester, Newcastle and

  • Glasgow.

  • 60% year-on-year increase in revenues for the space.

  • Six-figure annual takings in room hire fees and wet spends in each venue.

  • Halo effect on pre-bookings for restaurant, club and other theme

Start Your Journey With Lucky Voice

If your venue is looking for the next big thing then get in touch with us today to discuss our products and find the best fit for your venue and start increasing your revenue with Lucky Voice Karaoke For Business!