Mahiki Case Study

Client Profile

Mahiki is a popular nightclub in London’s Mayfair area. Polynesian-themed - with tiki décor and creative, tropical fruit cocktails - this two-floor venue offers customers a unique experience, whether for drinks, dinner or dancing.

The Challenge

When Mahiki launched in 2006, the space included a private room. Offering everything from a fully-fitted kitchen with its own bar to a double bed and shower room.

“We wanted to create a place where guests could really let their hair down and have a good time,” explains Sarah Hyde, Director of Marketing. “We wanted people to feel they could jump on the bed, sing in the shower and play air guitar with the props.”

While the décor and theme were well received, the Mahiki team soon realised they needed more on offer to keep customers engaged. Wanting a feature that worked with their fun, carefree ethos, they opted for karaoke.

The Solution

Mahiki’s choice of supplier was an obvious one. “We wanted the best in the business,” explains Sarah, “and Lucky Voice was the go-to.”

The design team wanted to come up with an innovative way to integrate Lucky Voice Enterprise’s two-screen system into the space, installing the touch screen in the bathroom (even using the taps for volume control!) and multiple lyric screens throughout for optimum visibility.

The Benefits

Karaoke immediately filled the room’s missing element – customers loved the setup and put it to use with almost every booking. Guests also stayed longer once in, bringing higher wet revenues for the bar as groups fulfilled the minimum spend per hour.

What’s more, the Mahiki team found they could leverage the Lucky Voice brand to their benefit. “There’s very strong awareness around Lucky Voice,” says Sarah. “Customers perceive it positively and that adds value; we use the name as a pull technique for the space. It’s without a doubt the main selling point for the room.”

Overall Success

  • One Enterprise system installed in Mahiki’s private room

  • Enriches and adds value to the customer experience

  • Lucky Voice brand is well perceived and draws bookings

  • Cost offset by increases in room hire and higher wet spends

Start Your Journey With Lucky Voice

If your venue is looking for the next big thing then get in touch with us today to discuss our products and find the best fit for your venue and start increasing your revenue with Lucky Voice Karaoke For Business!